Today we bring you another installment of “A Peek Inside the Big Warehouse Buildings of Long Island City” as we venture down to Borden Avenue to visit Manhattan Fruitier. This business, a purveyor of fresh fruit and gourmet gift baskets, was started by Jehv Gold back in 1987, and moved from Manhattan to LIC about two years ago. Their space is a big open one about half a football field in size. Most of the year it is sparsely staffed with about 15 workers, but come the holidays it explodes into action, as the number of employees quintuples in order to keep this well oiled machine running smoothly.
Now to be honest, my first thought upon receiving most gift baskets from say, Harry & David, is “Ughh, this thing looks really expensive but tastes really mediocre.” But what else would one expect from a company that was pillaged by private equity and then thrown into bankruptcy? Harry and David are long, long gone, and the company has changed hands three times since the brothers sold the business to RJR Nabisco in 1986. Despair not, because Manhattan Fruitier elevates the gift basket to a much higher level. Jehv prides himself on finding the highest quality and tastiest products out there. Ten years ago a lot of those products came from Europe, but in accordance with today’s thinking, most of it is sourced from the local food movement, as the company strives to support small-scale, hand-crafted food artisans whenever possible.
Check out the website below for details on all the great the vendors, and give the hometown business a try. Manhattan Fruitier hand delivers gifts in the NYC area, and ships nationwide. So make your clients and friends happy this year, instead of just content. While you’re at it, send a gift basket to yourself, because it’s always best to give and receive.
Manhattan Fruitier - local, fresh, and personalized
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