A new market is coming to Long Island City, and by ‘new’ we also mean a new concept. MogMog is coming to 5-35 51st Avenue and it will offer premium sushi grade fish, Japanese cooking items and grocery.
The store is founded by LIC residents Jun & Yui, who have lived in the neighborhood with their two children for over a decade. Jun is the owner of wholesaler Kuroshio which sells fresh fish to many of the top sushi restaurants in the city. As such he is able to source and import many unique treasures not available elsewhere such as uni from Hokkaido and maguro from Oma – known as the king of tuna in Japan – both of which are flown in fresh several times a week. Also premium soy sauces and condiments, as well as a few sundry items.
In addition they will offer unique types of fresh sashimi and sushi, as well as some that are more accommodating to American tastes such as rolls. The specific offerings will depend on the season, because like produce there are also four seasons of fish.
Mogmog is akin to YumYum in English. The idea for this store has been in the making for a long time, as a mother Yui has longed for these items to be available closer to home, and available to the people of her neighborhood. She and Jun as well as their store manager Yoichi have long wanted to introduce the community to these fresh ingredients that will make everyone happy and healthy.
They are hoping to be open by early December and you can follow their progress as well as send greetings and requests at their Instagram site @MogMog.lic
//The NYC Marathon is back for it’s 50th anniversary this year and the quintessential New York experience will be marching straight through LIC Sunday morning and early afternoon. You may not be able to run a mile, but you can grab an extra hour of sleep and then hobble over to Vernon Boulevard to cheer those just past the halfway mark of 26.2. As we say every year, it’s the one contest where everyone truly deserves a participation trophy – and your support!
MogMog LIC – coming soon
Oma Tuna – pole & line
NYC Marathon 2021: Best Queens Viewing Spots
He Ran The First NYC Marathon, Now He’ll Run the 50th – LIC High School’s Larry Trachtenberg
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石川満壽夫 says
November 9, 2021 at 7:15 pm素晴らしい企画ですね。オープンを待望しています。
D says
November 20, 2021 at 10:18 pmAre they STUPID !!!!
E & I Deli will eat their lunch ! THey have First Right to takeover the CORNER PROPERTY next to their Nu LOOK Deli . They will takeover the entire corner of 50th Ave and Vernon Blvd with their Asian and Japanese Foods.
People, Do your homework ! That location FAILS to make MONEY !!! every business that opens their FAILS !!!
THe RENT is too DAM HIGH !!! NO FOOT TRAFFIC…
HUPO is LEAVING !!!! That block is the DEATH of ALL RETAIL !
I feel bad for these peoples children ! For them to spend over $9,000 a month just on RENT is a Catastrophic !!!!
Between Rent,Insurance,and Cost of employees and health coverage that makes it $12,000 a month just to open the doors…
Now your price in the cost of goods …………….
What a shame !!!!
The only thing working in their favor is that this is not a TRiple Net Lease !!!
Anyway !
Another One Bites The Dust on 50th Avenue
What a way to blow a Life savings !!!
LIC resident says
November 23, 2021 at 7:41 pmBro calm down 💀
Support Local Businesses says
December 7, 2021 at 11:12 am95% of what you said is untrue and Mog Mog Is going in on 51st not 50th. Hupo isn’t leaving. Although I am not a fan personally they are killing it and got a Michelin rec on top of it all.