The Pepsi sign in Long Island City has spawned a corporate sidekick as JetBlue has had it’s trademarked calligraphy affixed to the structure along the waterfront. According to The Wall Street Journal the illuminated blue sign will stay there until October 1 and is part of a promotion whereby JetBlue is starting to serve Pepsi products aboard its flights.
While some may be outraged, because that’s what some do, I’m cool with it. A quick eyeball seems to indicate that there won’t be any harm to the landmarked structure, and any seemingly commercial crassness is completely mitigated by the fact that JetBlue is a local business. Had it been say McDonald’s or Apple I would definitely have second thoughts …unless the check for the Long Island City community was big enough. Plus we are talking about a commercial sign, not an architectural gem or a house of worship . I do wish though that they would share what JetBlue paid for this exceptional privilege.
//TO buy or not to buy, that is the question? Bloomberg published an article stating that condos in the financial district are languishing and making reference to those in LIC as well. The data is so lumpy I wouldn’t extrapolate any new predictions from it that I didn’t already a month ago, and it lends a little context to the recent press release about the Skyline Tower sales in Court Square which also aren’t a good predictor of where things go from here as there is a one-time nature to them. It’s easy to hone in on empty condos/glut etc. for the sake of writing a catchy story, and I’m a natural skeptic when it comes to real estate over-development, but markets turn quickly and the two items I mentioned a month ago are stronger than ever: recently lowered interest rates and stubbornly high rents, so the jury’s still out….
//THERE’S grass on the infield! Of the Hunter’s Point Library that is, and my guess is there’s gonna be a timely announcement, aka right after Labor Day when everyone’s back in town, of a timely photo-op ribbon-cutting while the weather is still nice, even if the punch-list isn’t complete.
JetBlue Tacks Its Name Onto Landmarked Pepsi Sign in NYC – ahh, but what is the price my good fellow?
Apartments In Manhattan’s Financial District Languishing – in LIC too?
Don’t Be Fooled By Amazon Headlines – it’s a pittance compared to what could have been
Queens Borough President Wannabe Jimmy Van Bramer Failed To Make Good On A Promise to Give Back Campaign Money From Big Real Estate – The Daily News headline, not mine
Waitlist Re-opens For Hunters Point South Affordable Apartments – confirms what we’ve been hearing that the wait isn’t interminable to snag an affordable unit on the waterfront
CityMD To Open First Long Island City Location – September 23 on Queens Plaza South
Suspects Sought After Brutal Stabbing of Dutch Kills Resident – at 3pm this past Sunday on Crescent St.
Touring The Overlooked Islands of New York City – w/ a cover on NY Mag of a very familiar site for LIC residents